If you are preparing for a trade show, there are several questions that you should ask when determining the type of display you will use. Here are a few things to consider.
It is wise to determine how much your average customer is worth. You can do this by taking your total sales and then dividing that number by the customers who purchased something from you during a set period of time. Consider how often the same customers purchased items when determining their dollar value.
The next thing you want to think about is how often you will use your display. If you will have to several trade show exhibits in New York or in other locations, you may be using your exhibit every week. Or perhaps you are looking to make a big splash at one important trade show. In both of these cases, it is usually wise to invest in high quality displays that will catch the eyes of potential customers and will be durable. If you will go to just one or two shows, you may be able to get away with purchasing something that is a bit more plain or of lower quality.
Make sure that you understand all of the expenses involved when setting up for trade show exhibits in New York. Think about hotels, travel, entertainment, meals, renting the exhibit booth, advertising, and other costs. This will help you measure the success of the show.