If you’ve been affiliated with your company for a long period of time, then chances are you’re very proud of the qualities your business represents. Even so, nothing can provoke more anxiety than representing your company at a trade show. You want everything to be perfect because you realize that 70% of the attendees of a trade show are likely to be new customers. Here are some tips to make sure that your big day goes off without a hitch.
Find out the specifics
Does your booth have outlet access? What is the size of your table? Will you have any wall space to display your company sign or logo? Will a tablecloth be provided? These are all things you need to know in order to plan for success.
Make it stand out
You’re competing with all of the other companies present, so you definitely have to do something to catch everyone’s eye. One suggestion is to provide extra items. For example, even if the trade show operator provides a tablecloth, you should bring your own table runner in order to liven it up.
Have some type of giveaway
There’s nothing that will endear you to new customers than giving them something free. It doesn’t have to be anything fancy. You could provide them with a notepad, pens, wristbands, or even T-shirts if it’s within your budget. Not to mention that you can often write these giveaways off as a business expense on your taxes as well!
If worse comes to worst, partner up with a trade show consultant company in order to get some ideas.
If you’re afraid that your lack of experience is going to be a liability at a trade show, then there’s nothing wrong with calling up a few trade show exhibit companies to help you get some ideas. These trade show exhibit companies have the experience to tell you what companies need to do in order to have a good trade show experience.
Whatever you do, just keep a positive attitude. You’re sure to gain a few customers even if it’s just your first time.