7 Mistakes to Avoid in Your Next Trade Show

by | Jun 18, 2018 | Trade Show Exhibits

Mistakes can cost you. Here are critical pitfalls you’ll want to avoid in your next trade show.

Skimping on the booth

Trade show booths are crucial in building the right first impression. If your booth looks like any other one out there, it is not going to do much to boost visibility for your brand and business. Worse, a poor display could detract the value from your marketing, which can send potential clients running in the opposite direction.

Lack of promotion

In this day and age, every company already has a social media page. You have no excuse not to use those social media pages and your website to promote the event. This2 could encourage more of your potential market to swing by your booth.

No goals

You don’t go to a trade show just to shake hands with potential clients. Be clear on what you want. Do you want to get a hundred new leads? Do you want to network with other people in the industry? Are you thinking about collaborating with a personality or established authority in your field? Have an idea. Know what you want. Then you can take steps to make it happen.

Wrong crew

Pick the best salespeople on your team and put them in the booth. Make sure they know enough about the company. They won’t be able to sell your products and services well if they don’t know your brand and business.

Poor tactics

There’s nothing attendees hate more than being ambushed in a trade show. Don’t make that mistake, the Entrepreneur says. That’s not going to endear your brand to potential clients. It may even do the opposite: it could annoy them so much that they do their best to stay away from your booth.

No follow-up

Follow up on the business connections and potential clients you made during the event. That’s one way to turn those potential leads into solid ones.

Zero help

Putting together a booth and dismantling one can take up a lot of time and effort. Installation errors, too, could lead to a lot of delays or result in an accident or poorly-constructed booth. Spare yourself the stress and worries by partnering with a full-service company for Trade show booths. By hiring pros to construct and dismantle your displays, you and your team won’t have to worry about a thing.

Don’t cripple your trade show success. Hire experts in trade show booths. For booth construction, floor services, repairs, and more contact us at Nimlok Orlando.

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