Trade shows can be instrumental to getting a positive ROI. But with all the competition around, it can be challenging to stand out from the rest of crowd. No worries, though. There are easy ways to capture the attention of your target market:
Make the right first impression
First impressions last and they often have an impact on your audience. The Huffington Post says it only takes one tenth of a second for people to form an opinion. That doesn’t give you any leeway for mistakes. One way to make your exhibits stand out is to use brand imagery that can generate consumer opinion. This will help you cut through the clutter and noise to getting the consumer attention you want.
Use the services of a pro
Look for a reputable supplier of trade show booths in NYC and put in an order for your own booth. A professionally done booth will help your brand set itself apart from the rest of the competition so you won’t find yourself or your staff looking longingly at the long queues forming at neighboring booths.
Consistency in your marketing matters. An experienced supplier for trade show booths in NYC will know this and will ensure that the booth is designed in a way that’s consistent with your brand’s character and personality. If there’s a disconnect, that’s going to confuse your target market. You could lose potential sales this way. By working with a supplier that understands your company’s vision and culture, you can easily attract the kind of audience you want.
Use promotional giveaways
Take advantage of promotional giveaways. People love freebies and they’re much more likely to swing by your booth when you give these out. This is going to help you promote brand awareness especially if you’re trying to establish a new business.