Preparing for your first trade show this season? Here’s your guide to getting it right the first time – and setting the stage for years of success to come!
Don’t Wait Until the Last Minute
There is such a thing as being fashionably late, but not when it comes to planning your trade show exhibit. If you want professional-quality results, you’ll need to start planning as soon as you have the green light on participating in the event. The sooner you start, the longer you’ll have to work out every detail to ensure your display is exactly the level of quality you want.
Once you’re set up, it’s time to show off. Get people excited about your presence and participation in any event by sharing photos, videos, and more on your brand’s social media outlets. Offer interaction rewards, such as giveaways for those who mention a code shared only on a social media platform.
Show Up After the Show
A connection made at a trade show is the most valuable when you follow through and make it into a conversion. Whether you’re landing a sale, creating a partnership, or securing financial support, there’s nothing quite like a follow-up after your initial contact to show the people who drop by your booth that you were paying attention. This also ups the likelihood that those same people will offer their support and continue to interact positively with your company in the future.
For the best in support for NYC trade shows, contact a local organization that specializes in helping companies set up for success at these events. The right display is most of the battle; trust yours to an industry leader and prepare for the profitable returns!