With the recent introduction of ad-supported tiers by some of the top streaming platforms, FAST (Free Ad-Supported Television) channels are seeing more growth than ever. These channels are transforming how audiences consume content while unlocking new advertising opportunities for brands
The FAST space is growing at a breakneck pace, with more viewers jumping on board and more platforms expected to join the market. A recent report found that among channels with both ad-supported and ad-free options, nearly half (46%) of all subscriptions were ad-supported. These include platforms like Disney+, HBO Max, Paramount Plus, and Netflix, which all only launched ad-supported tiers within the last couple of years. Additionally, ad-supported subscriptions grew 32.7% year-over-year since 2023, while ad-free subscriptions fell by 0.1%. This represents a shift in viewer behavior, with increased willingness to receive advertising to save in subscription costs.
FAST channels combine the best of both worlds for viewers and advertisers. Viewers enjoy free, high-quality content on demand, while advertisers tap into highly engaged audiences. With advanced targeting capabilities and growing viewer adoption, FAST channels represent a significant opportunity for brands to rethink how they approach TV advertising.
For advertisers, now is the time to adapt and innovate and take advantage of all that Streaming TV advertising and FAST channels have to offer. Investing in FAST advertising can secure your brand’s position in this emerging space, giving you a clear edge over competitors.
Want to develop an effective FAST channel campaign? Awarity can help tailor a Connected TV campaign to reach potential customers and build awareness for your brand on top of Streaming TV advertising channels. Request a demo to see our platform, Awarity Campaign Central, and learn more about how you can utilize FAST channels to build your brand.
